You probably know the saying goes ‘a photo’s worth a thousand words’ and this is exactly why you should consider video marketing as important, especially in our digital era. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands more than any other type of content.
Video marketing, is a marketing strategy that integrates attractive and engaging video into marketing campaigns.
The main objective of integrating video marketing within marketing campaigns is to promote a business and its products or services. Video is a complementary media to other content formats and allows you to vary the marketing mix to offer a different perspective of your business and products to your customers.
The persuasive and entertaining aspects of videos are proven to attract customers. Indeed, their attention span and interest increase when viewing video content in promotional campaigns.
Adding a video on landing pages is capable of increasing conversion rates by over 80%.
In our digital era, social media also plays an important role in a business’ visibility. Implementing different formats of promotional content, including video content, gives a brand a more appealing image.
Filkers video marketing
At Filkers we have developed a unique and powerful video marketing tool/platform specialised on eCommerce. We allow eCommerce businesses to create videos in just 3 clicks, fully automated with changes in real time! Try it NOW for FREE at Filkers.
To know more about the advantages of using video marketing, click here!