Banner formats
Different advertising formats available for banners

In this article we talk about banners , the advertising formats most common on the Internet and formats compatible in Filkers to create your advertisements for Internet .

Today, the Internet is an essential tool for millions of people who are connected through various devices such as mobile phones, computers or televisions. For this reason, the network has become a great advertising platform to reach the public and show your products or services effectively.

Having an advertising presence on the Internet has great advantages compared to traditional media: the wide segmentation it offers and the possibility of user analysis.

That is, each web page has its specific target audience and collects data from the users who visit them, being able to analyze the interests, movements and uses of each individual. This makes investing in Internet advertising an efficient and safe practice.

Banners and display advertising formats for the Internet
Banners and display advertising formats for the Internet

Aspect Ratio and Pixel Conversion in Internet Advertising

We have already seen the importance of having an advertising presence on the Internet with banners. Now, to start getting a better understanding of formats, let’s see what aspect ratio is.

Aspect ratio is the proportional ratio of the width to the height of an image and is expressed as a width-by-height formula, like this: 16: 9 or 9:16.

For example, a square image has an aspect ratio of 1: 1, because the height and width are the same. The image could be 500px × 500px or 1500px × 1500px, and the aspect ratio will still be 1: 1.

Another case would be a vertical banner with a 9:16 aspect ratio. In an HD broadcast for Digital Signage it would have 1920x1080px but it can also be a 600×1067 or 900×1600 or 90×160 pixel print on digital media for press advertising.

Example of a banner with a 1: 1 aspect ratio and different sizes in pixels
Example of a banner with a 1: 1 aspect ratio and different sizes in pixels

Aspect ratios of Internet banners and Filkers

In Filkers, the format adapts responsively and in real time to the master ratios. This means that the maximum size in pixels does not matter but the quality of the image we want to show.

Most common vertical formats
Most common landscape formats

Source IAB Spain

In addition, we have hundreds of templates with designs adapted to Internet banner formats. You can discover all the designs by accessing the application of Filkers .

If you are part of an agency and you need a specific banner format you can contact us to adapt the design. These exclusive designs will not be seen in the public gallery and will be delivered to the mailbox of each organization.

In conclusion, banners are the most common advertising formats on the Internet since they have great visual impact, can be segmented and are measurable. That is, we can evaluate the views, clicks, conversions … For this reason, more and more companies choose to advertise on web pages.